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Let’s face it. It’s
the work nobody wants to do. It’s difficult
and time-consuming. Qualifying leads on the phone
to find hot prospects. Profiling target audiences
to make sure they’re right. Vetting hundreds
of Web visitors to find a handful of solid prospects.
It’s work that prevents your expensive sales
and marketing people from doing what they do best
– and what they want to do. But it’s
also how you find the gold – essential to
driving revenue. This groundwork is neglected
at your peril - especially if you have a complicated
sales process. We see it as a challenge. The closer
your prospects are to being sold before your salespeople
talk to them, the more successful those salespeople
will be. The more precisely Marketing can target
their audience, the greater ROI they'll get from
their campaigns. The faster your Web visitors
encounter a human being, the more likely they'll
be to buy. We thrive on doing the groundwork that
will make you successful. And we’re good
at it. Really good.
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